People counting for increased retail success:
Counting people that enter your mall or store throughout the day will assist you to enhance your operations during a range of the way. It becomes possible, for example, to exactly increase the number of staff throughout busy times to enhance service on the work, and to scale back staff throughout quieter times to extend your operational potency. You can also more accurately predict demand over the approaching days, weeks and months and accurately arrange your future activities based on right-sized staffing and inventory.
In these ways, counting people in-store can help retailers optimize their ways and maximize conversion and revenues. However, the task of accurately counting customers over an extended period of your time could be a tough one, particularly as legacy camera technologies don’t seem to be continuously up to the task.
People counting for health and safety
People counting provides valuable insights across a range of industries and use cases. It will facilitate to confirm crowd safety in high-traffic-flow areas like stadia, for example, as well as making certain that the amount of individuals getting into clubs, exhibition halls and different locations doesn’t exceed fire safety tips.
Historical ‘single-lens’ people-counting challenges
In the past, retailers typically tried to count people in-store using single-lens cameras. These typically mistook individuals for different objects, leading to inaccurate counts and deceptive data about who has visited the store and what they do there.
One major drawback with single-lens cameras is that they need no 3D perspective, which makes it not possible to understand how tall an object or person is. This implies that everyone sort of inanimate objects will be mistaken for individuals, from searching carts to baby carriages. The problem will be exacerbated when there’s a modification in lightweight conditions, and even shadows have contributed to inaccurate individual counts in some cases.
Getting an accurate count with dual-lens cameras
To overcome all of those challenges, forward-thinking retailers area unit putting in next-generation dual-lens cameras future. These record and process two images of an individual at the same time, permitting a 3D image to be created. This accurately records the person’s height and shape, identifying them positively as a person’s being, instead of an object or shadow, for instance.
Delivering even more customer value with AI and ml
The best dual-lens cameras are equipped with AI (AI) and Machine Learning (ML) technologies that permit cameras to ‘learn’ over time. It becomes possible, for example, to gain new insights into client preferences based on their demographics and in-store behaviors, leading to more effective merchandising decisions.
Covering security requirements with the same smart camera
The other major benefit of smart people-counting cameras is that they will double as a security protection for your mall or store. This implies that you simply will take care of your customers and your assets, and accurately count individuals returning into the shop – all with one investment. With just one set of cameras, you’ll be able to create important savings on installation, energy consumption, maintenance, and support – whereas conjointly obtaining the best in surveillance good retail insights.